Published
by
Foden
Press
How
to do it.
By people who have done it.
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Need
a great name for your new business or product?
With
worldwide domain and trademark clearance?
For
less than a month's salary?
www.BrighterNaming.com
Professional
experience and process guarantees results for a fixed price.
1-866-451-6198
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Still
need strategic sales or marketing help?
Visit
Athol Foden the author himself at
www.SVMarketeer.com
Business
startups and small entrepreneurs a specialty.
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Why
Spreadsheets?
Spreadsheets
provide the perfect vehicle for control and planning in
the marketing and sales departments. Remove major levels
of uncertainty from your marketing results. Plan, track
and report all your marketing campaigns.
Prospect,
forecast, quote, sell and track commissions through the
full sales cycle. Use the standard templates and forms from
Spreadsheet Marketing to get started. See how the checklists
remind you of every detail of your own plans.
Colorful
and practical online, you can also copy or print them out
and use them as paper forms. Then tweak them to suit all
the nuances of your own business.
If
you are small and do not have MIS services yet, these spreadsheets
will perform a lot of the basic functions. If you are large
and have corporate ERM and CRM systems, these spreadsheets
will give you the checklists and fill in the gaps!
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Book
and Software
- Debugged
MS Excel Spreadsheets for every sales and marketing function
- Sample
real spreadsheets
- Templates
for everyone
- Checklist
spreadsheets
- Calendar
and other tracking pages
- Phone
area codes
- Metric
converters
- Its
like having a complete book of forms in your computer
- Print
them as is, or modify them for your company
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Don't
waste time reading all those marketing books filled
with generalities forever.
Sooner
or later you need to put the theory and strategy
aside and get on with the tactics.
You
provide some brains. Here are the right checklists
and forms, so you can go right to work.
All
proven and used in real companies in Silicon Valley.
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Some
of the Spreadsheets included in this book and software package:
| Trade
show schedule |
Trade
Show Budget |
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Direct
Mail Tracker |
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Advertising
Plans |
Ad
Tracking |
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| Public
Relations |
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PR
Checklists |
Press
Conference |
Press
Tour |
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Sales
Quotations |
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Prospects |
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Sales
Orders |
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Telemarketing |
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Packing
Lists |
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Purchase
Orders |
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| Commission |
Expense
Forms |
Customer
Contact |
Forecasts |
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Production
Plans
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Inventory |
Price
Lists |
| Product
Launch Plan |
Trade
Show Checklist |
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Budgets |
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Product
Schedules |
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| Marketing
Plan Checklist |
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Business
Plan Questions |
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Daily
Planner |
Metric
Calculator |
Monthly
Planner |
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| International
Dial Codes |
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Telephone
Area Codes |
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Summaries
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Plans
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Experience
|
Calculations
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Control
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Grab
your spreadsheets and run into action. Sure you can make
your own spreadsheets. But how long will it take? Will
you have remembered all the little details? Do you know
it has been debugged?
Still
not believing it? What about the checklists? Do you have
a handy checklist for a trade show plan? A product launch?
A press tour? A business plan development?
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Customer
Quotes:
"I
loved all your spreadsheets" ........Athol's former President
"Great
trade show planning tool. Right there the book was worth
it. We used your plan, tweaked it for ourselves and sent
in to all offices, in just a few hours"........Nadine
- Trade show manager.
"Product
Managers are always at a loss as what else to do and how
to keep track of all the loose ends. This really helps my
in my job" ….Network product manager.
"I
feel like a much more senior manager now that I have checklists
to quickly glean the tactical steps an experienced business
planner uses" …….Business planning student.
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Save
hundreds of hours
Do
you know how many hours are wasted in a company making
spreadsheets? And debugging them? And prettying them
up?
Bet
half your staff don't even know how to add color appropriately,
set up custom logos and fields. And if they have not
made and tested such sheets before, how will they
know what fields are needed?
On
top of that, they probably haven't thought of some
of the great time-savers here, from call sheets, to
physical inventory to expense and commission forms.
Not to mention special packing slips for that fussy
client and proper purchase orders when you want to
impress your new vendors.
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You
need the forms. You need the charts. You need the process.
Not at your bedside. But in your own computer. And in the
boardroom.
So
actually, this is not just a book. It is a set of computer
templates too - so you can run a project team or simply
use it to organize yourself. And thus the eBook format is
perfect. Download now and use the forms five minutes later.
No
more scraps of paper. No more endless discussions about
name lists that never converge - on names that probably
aren't legally available anyway.
Complete
author bio and index, with immediate download available
right now, at www.FodenPress.com.
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Spreadsheet
Marketing - Planning for Success Version
3.0 now available
Visit
www.fodenpress.com
to get your copy.
About
the Author:
 Athol
Foden is a former international sales and marketing executive,
who started his career in high tech as a computer science
propeller head. But he has always been fascinated by names
and the images, tones and messages they implicitly convey.
After running into naming problems while a marketing manager
at Sony, he found a partner to help create his first naming
agency. It worked so well, he sold out and took off into
consumer marketing and business startups for a while,
but soon discovered what he really was best at was simply
naming and branding. So Brighter
Naming was founded in March 2002, and Athol
has been leading the charge there ever since.
Unlike
other agencies, this time Athol also catered to small
and medium sized businesses, by refining the naming process
to suit everyone and providing branding help in a personal
and affordable manner. In doing so, he has also been able
to speed up the full process for large companies with
big international trademark clearance needs. Whatever
your size, you will get personal, professional help and
trademark clearance, not just a set of names emailed for
you to pick one. It is this passion for the name game
that drove Athol to write this book - to show what branding
really is all about - without a strong bias to one marketing
discipline only. Branding is about all disciplines, usually
in similar amounts.
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How
to do it. By people who have done it.
See also our
collection of fun,
new kid's early reader fiction books, based on real locales.
Parents and grandparents are enjoying reading these too, while
sharing the illustrations.
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